Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profiling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
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Reviews
Innovation is a critical ingredient of any growth strategy, and it’s implicit in the business model of all smart enterprises. Koulopoulos dissects what it takes to innovate, so that others can learn from the rich examples in this book.
Koulopoulos’s distinctions between innovation and invention are fascinating. An important read for anyone looking to build and foster a culture of innovation within their company.
Takes the mystery out of innovation. Moves innovation from something secret, behind the curtain, sequestered in the laboratory to a real-life, practical approach of freeing staff to generate ideas and work the ideas through a rigorous process that produces results.